ABOUT
ANNA
UNLEASH YOUR CREATIVITY. SHOWCASE YOUr WORK AND
HIGHLIGHT YOUR UNIQUE SKILLS TO deliver the best products.
UNLEASH YOUR CREATIVITY SHOWCASE YOU WORK
29+
YEars of experience
600+
Completed Projects
$26M+
Product revenue
52
Countries traveled
About Anna
I am originally from Toronto, Canada where I studied Computers and Communications. I always had a love for art and once I discovered graphic design and web design, I quickly learned front-end and back-end development which lead to the focus in User Interface and User Experience.
In over 29 years, I Have designed and developed over 600 products in over 50 industries. I have designed Complex full-scale end-to-end products.
I love Strategic problem solving. particularly when it comes to finding business solutions that improve the lives of the users. I continue to conquer new projects and stay ahead of the design world in beautiful Denver, Colorado.
About Anna
I am originally from Toronto, Canada where I studied Computers and Communications. I always had a love for art and once I discovered graphic design and web design, I quickly learned front-end and back-end development which lead to the focus in User Interface and User Experience.
In over 29 years, I Have designed and developed over 600 products in over 50 industries. I have designed Complex full-scale end-to-end products.
I love Strategic problem solving. particularly when it comes to finding business solutions that improve the lives of the users. I continue to conquer new projects and stay ahead of the design world in beautiful Denver, Colorado.
EXPERIENCE
PNC Bank
Lead Product Designer
2025
• Led research for a new internal and corporate client platform; identified 136 critical user pain points through 21 user interviews.
• Developed detailed user personas and performed a gap analysis to identify user requirements.
• Based on these insights, designed innovative prototypes for new features to enhance the platform’s usability and functionality for desktop and mobile.
• Ensured full ADA compliance across over 130 screens.
Skills: Figma · Pegasystems · ADA Compliance · Prototyping · User Experience Research
PNC Bank
Lead Product Designer
2025
• Led research for a new internal and corporate client platform; identified 136 critical user pain points through 21 user interviews.
• Developed detailed user personas and performed a gap analysis to identify user requirements.
• Based on these insights, designed innovative prototypes for new features to enhance the platform’s usability and functionality for desktop and mobile.
• Ensured full ADA compliance across over 130 screens.
Skills: Figma · Pegasystems · ADA Compliance · Prototyping · User Experience Research
Ulta Beauty
Lead Product Designer
2025
• Led the design of innovative products for consumers and store associates at Ulta Beauty, enhancing event management.
• Developed user personas and wireframes, ensuring a user-centered approach to design and functionality.
• Presented mobile, tablet, and desktop prototypes to the executive teams, facilitating seamless handoffs to development for implementation.
Skills: Figma · UI Design Systems · ADA Compliance · Prototyping · Agile Methodologies
Ulta Beauty
Lead Product Designer
2025
• Led the design of innovative products for consumers and store associates at Ulta Beauty, enhancing event management.
• Developed user personas and wireframes, ensuring a user-centered approach to design and functionality.
• Presented mobile, tablet, and desktop prototypes to the executive teams, facilitating seamless handoffs to development for implementation.
Skills: Figma · UI Design Systems · ADA Compliance · Prototyping · Agile Methodologies
Bank of America
Lead UX Designer
2023 - 2025
• Designed and presented prototypes desktop and mobile for an external communications product, ensuring alignment with stakeholder expectations.
• Led user interviews and utilized research insights to inform redesigns and new feature developments.
• Developed a comprehensive design system, enhancing consistency across all enterprise products.
Skills: Figma · ADA Compliance · Prototyping · Agile Methodologies · Sketch · InVision
Bank of America
Lead UX Designer
2023 - 2025
• Designed and presented prototypes desktop and mobile for an external communications product, ensuring alignment with stakeholder expectations.
• Led user interviews and utilized research insights to inform redesigns and new feature developments.
• Developed a comprehensive design system, enhancing consistency across all enterprise products.
Skills: Figma · ADA Compliance · Prototyping · Agile Methodologies · Sketch · InVision
Meta
LEAD PRODUCT DESIGNER
2023
• Led transformative design initiatives that significantly improved safety product functionality and user engagement.
• Conducted design demos that bridged communication
between business and engineering, enhancing project
outcomes.
• Championed Agile collaboration, resulting in faster iterations and improved stakeholder feedback.
• Utilized Meta's design systems to revamp three safety products, elevating their usability and effectiveness for mobile and desktop applications.
Skills: Figma · Adobe Creative Suite · Facebook API · ADA Compliance · Design Systems
Meta
LEAD PRODUCT DESIGNER
2023
• Led transformative design initiatives that significantly improved safety product functionality and user engagement.
• Conducted design demos that bridged communication
between business and engineering, enhancing project
outcomes.
• Championed Agile collaboration, resulting in faster iterations and improved stakeholder feedback.
• Utilized Meta's design systems to revamp three safety products, elevating their usability and effectiveness for mobile and desktop applications.
Skills: Figma · Adobe Creative Suite · Facebook API · ADA Compliance · Design Systems
Phoenix Technologies
VP Product Design and Development
2022 – 2023
• Played a pivotal role in transforming product design at Phoenix Technologies, achieving significant milestones in user experience and security.
• Designed desktop and mobile application, resulting in a highly customized user experience.
• Launched a cybersecurity product for Lenovo, enhancing security across all endpoints.
• Built and led a talented product design team, fostering innovation and collaboration.
Skills: Organizational Leadership · Figma · Adobe Creative
Phoenix Technologies
VP Product Design and Development
2022 – 2023
• Played a pivotal role in transforming product design at Phoenix Technologies, achieving significant milestones in user experience and security.
• Designed desktop and mobile application, resulting in a highly customized user experience.
• Launched a cybersecurity product for Lenovo, enhancing security across all endpoints.
• Built and led a talented product design team, fostering innovation and collaboration.
Skills: Organizational Leadership · Figma · Adobe Creative
Bresatech (Pega Premiere Consulting Partner)
Lead UX Designer
2018 – 2022
• Led user experience design initiatives for the State of Vermont, collaborating closely with high-level officials.
• Developed comprehensive UX deliverables including personas, wireframes, and prototypes using Figma and Adobe XD.
• Conducted quantitative research for diverse clients, enhancing user engagement across healthcare, fintech, and government sectors.
• Clients included Internal Revenue Service, State of Vermont, Private Health, CNO.
Skills: Pegasystems · Figma · Sketch · InVision · Adobe Creative Suite · Prototyping · Agile Methodologies
Bresatech (Pega Premiere Consulting Partner)
Lead UX Designer
2018 – 2022
• Led user experience design initiatives for the State of Vermont, collaborating closely with high-level officials.
• Developed comprehensive UX deliverables including personas, wireframes, and prototypes using Figma and Adobe XD.
• Conducted quantitative research for diverse clients, enhancing user engagement across healthcare, fintech, and government sectors.
• Clients included Internal Revenue Service, State of Vermont, Private Health, CNO.
Skills: Pegasystems · Figma · Sketch · InVision · Adobe Creative Suite · Prototyping · Agile Methodologies
Neudesic (Consulting firm)
Lead UX Designer
2015 – 2018
• Excelled in delivering exceptional UI/UX solutions that significantly enhanced user experiences and client satisfaction.
• Designed and developed user interfaces for diverse platforms,resulting in a 35% increase in user engagement.
• Presented wireframes and prototypes to stakeholders, facilitating informed decision-making and project alignment.
• Managed offshore teams effectively, streamlining design processes and improving project timelines.
• Clients included Denver Health, UC Health, Ring Cameras.
Skills: Figma · Adobe Creative Suite · InVision
Neudesic (Consulting firm)
Lead UX Designer
2015 – 2018
• Excelled in delivering exceptional UI/UX solutions that significantly enhanced user experiences and client satisfaction.
• Designed and developed user interfaces for diverse platforms,resulting in a 35% increase in user engagement.
• Presented wireframes and prototypes to stakeholders, facilitating informed decision-making and project alignment.
• Managed offshore teams effectively, streamlining design processes and improving project timelines.
• Clients included Denver Health, UC Health, Ring Cameras.
Skills: Figma · Adobe Creative Suite · InVision
GE AEROSPACE
Director of Product Design
2014 – 2015
• Spearheaded the design strategy for a pioneering application that tracks aircraft parts and crew for international airlines using mobile, tablet, and desktops.
• Developed and led a high-performing UX design team,overseeing all front-end product design initiatives.
• Collaborated with Southwest Airlines for live testing, resulting in successful sales to multiple international airlines.
Skills: Team Leadership · Prototyping · Agile Methodologies · InVision
GE AEROSPACE
Director of Product Design
2014 – 2015
• Spearheaded the design strategy for a pioneering application that tracks aircraft parts and crew for international airlines using mobile, tablet, and desktops.
• Developed and led a high-performing UX design team,overseeing all front-end product design initiatives.
• Collaborated with Southwest Airlines for live testing, resulting in successful sales to multiple international airlines.
Skills: Team Leadership · Prototyping · Agile Methodologies · InVision
Dell
Senior UI/UX Designer
2012 – 2014
• Collaborated with sales and marketing teams to enhance user experience and drive product engagement.
• Conducted usability testing and competitive analysis to inform design decisions and improve product offerings.
• Developed wireframes and prototypes using Adobe XD for impactful presentations.
• Clients included Nordstrom, Crate and Barrel, Reebok, Vera Bradley.
Skills: Adobe Creative Suite · Prototyping · Wireframing · Marketing · Strategy
Dell
Senior UI/UX Designer
2012 – 2014
• Collaborated with sales and marketing teams to enhance user experience and drive product engagement.
• Conducted usability testing and competitive analysis to inform design decisions and improve product offerings.
• Developed wireframes and prototypes using Adobe XD for impactful presentations.
• Clients included Nordstrom, Crate and Barrel, Reebok, Vera Bradley.
Skills: Adobe Creative Suite · Prototyping · Wireframing · Marketing · Strategy
Dallas/Fort Worth International airport
Senior Web Designer
2011 – 2012
• Led the redesign of the Salesforce intranet, creating intuitive wireframes and mockups with Adobe XD.
• Updated and maintained the content management system (CMS) to enhance user experience and streamline operations.
• Developed UX prototypes for 8-foot-tall touch screens, improving accessibility and engagement for airport visitors.
Skills: Salesforce · Adobe Creative Suite · Prototyping · Marketing Strategy
Dallas/Fort Worth International airport
Senior Web Designer
2011 – 2012
• Led the redesign of the Salesforce intranet, creating intuitive wireframes and mockups with Adobe XD.
• Updated and maintained the content management system (CMS) to enhance user experience and streamline operations.
• Developed UX prototypes for 8-foot-tall touch screens, improving accessibility and engagement for airport visitors.
Skills: Salesforce · Adobe Creative Suite · Prototyping · Marketing Strategy
CW33 KDAF-TV Tribune Broadcasting
Director Web Technology
2007 – 2011
• First owner of a Tribune Broadcasting website, significantly enhancing user experience and increasing page views and TV viewership.
• Launched mobile applications across multiple platforms,broadening audience engagement and reach.
• Collaborated with sales and marketing teams to generate media events and establish the first comprehensive database.
• Mentored and trained over 50 interns from the Art Institute of Dallas, cultivating future talent in web technology.
Skills: Web Design · Adobe Creative Suite · Marketing · Sales Presentations · UX Research · Media Relations · Mentoring
CW33 KDAF-TV Tribune Broadcasting
Director Web Technology
2007 – 2011
• First owner of a Tribune Broadcasting website, significantly enhancing user experience and increasing page views and TV viewership.
• Launched mobile applications across multiple platforms,broadening audience engagement and reach.
• Collaborated with sales and marketing teams to generate media events and establish the first comprehensive database.
• Mentored and trained over 50 interns from the Art Institute of Dallas, cultivating future talent in web technology.
Skills: Web Design · Adobe Creative Suite · Marketing · Sales Presentations · UX Research · Media Relations · Mentoring
A designer crafts visual narratives that blend creativity with functionality, shaping impactful experiences through artful design.
AWEsome
AWEsome
AWEsome
THINGS start
THINGS start
THINGS start
with design.
with design.
with design.
Mind inspires
Mind inspires
Mind inspires
boundless
boundless
boundless
imagination.
imagination.
imagination.
With a portfolio of successful brand transformations across various industries, i have earned a reputation for outstanding results.
Frequently
Frequently
Frequently
Asked Questions
Asked Question
Asked Questions
What industries do you specialize in?
What was the most complex product you designed?
What are some of your favorite products you designed?
What’s your ideal work environment?
What are you looking for in your next project?
What software and tools do you use for your designs?
What industries do you specialize in?
What was the most complex product you designed?
What are some of your favorite products you designed?
What’s your ideal work environment?
What are you looking for in your next project?
What software and tools do you use for your designs?
What industries do you specialize in?
What was the most complex product you designed?
What are some of your favorite products you designed?
What’s your ideal work environment?
What are you looking for in your next project?
What software and tools do you use for your designs?
Let'S WORK
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
TOGETHER
Product design is an
outlet for your vision.