Dell
Dell is widely known for their hardware products. But Dell also dives into new arenas. Here is a case study of working with the Dell Sales team and building a new social media, interactive design for e-commerce clients.
/// I worked closely with the Dell Sales department. They had an idea to use social media with e-commerce sites but did not know how to present it to their clients. I was hired to extract and illustrate those ideas for sales presentations.
/// I conducted many brainstorming sessions and recorded the ideas. The Sales department was tasked with providing their e-commerce clients with a new design to offer social media on their websites. They wanted shoppers to create accounts, create a closet, and share their items.
/// I was able to wireframe and prototype many designs until we found a simple layout for social media shopping on e-commerce sites and make it fun. The idea was to have shoppers spend more time on the websites, have fun creating closets, and sharing ideas.
/// The presentations went well and the clients were able to launch the new closets on their sites. These concepts have since evolved but this was a ground-breaking idea when it launched.
