GE AEROSPACE

Ge Aviation, now called GE Aerospace, exceeds $32 billion a year in revenue. I was fortunate to be a part of the first software product launch to international airlines that are currently used today.

Role

Director of Product Design

Year

2015

Product

Web Application, Mobile

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The Challenge

The Challenge

/// There were several challenges with this industry break-through product. It was in development without a designer for over 2 years with a large engineering team. But after 2 years, the department ran out of funding, the product was not usable, and the product failed to launch.

My Role

My Role

/// I was hired to create new prototypes to present to the stakeholders in the UK to get more funding. I was given a few weeks to research the aviation industry, learn about the product, and produce high-fidelity mockups. All the while, the development team was idle and there was high pressure to produce prototypes quickly and effectively. I presented my prototypes to the stakeholders and executive team and we were granted funding on the spot.

The engineering team moved me to Director of Product Design to ensure we developed the product as I designed. This assured we delivered the product we presented. I interviewed and created a new front-end design team with full stack developers.

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The Approach

The Approach

/// The highly-complex application monitors parts of an aircraft while tracking the crew members. We tracked every flight for the airline and using a complex algorithm, we provided the user with 3 alternatives to move flights.

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Solution

Solution

/// I built and lead the design team and worked closely with the engineering and executive teams. We developed a robust, user-friendly, simplified product of a very complex application. This was the first product to hit the market so there was no benchmarking or user testing at the design stage. We were able to take the beta product and test it with Southwest Airlines where I could monitor and record the usability and feedback. Once the product was ready to launch, we sold it to many international airlines that are using the product today.

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AnnaCheng

AnnaCheng

AnnaCheng